Privacy policy
II. Privacy Policy
Last Updated: August 15, 2026
1. Introduction
Balde Gift Shop Corporation d/b/a Modify ("Modify," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit or make a purchase through www.modifythrift.com (the "Site"), how we use and share it, and the choices you have. By using the Site, you consent to the practices described in this Privacy Policy.
2. Information We Collect
a. Information you provide to us
When you place an order, create an account, join our mailing list, submit a donation or consignment form, or contact us, we may collect your name, billing and shipping address, email address, phone number, order details, and any information you choose to include in a message to us.
b. Payment information
Payments are processed by our third-party payment processor Shopify Payments / Stripe / PayPal. We do not store full payment card numbers on our systems; that information is collected and processed directly by the payment processor under its own terms and privacy policy.
c. Information collected automatically
When you visit the Site, we and our service providers automatically collect certain information about your device and browsing activity, including your IP address, browser type, device identifiers, pages viewed, referring URLs, and the dates and times of your visits. We collect this information through cookies and similar technologies (see Section 5).
d. Information from third parties
We may receive information about you from our service providers, including our e-commerce platform Shopify, analytics providers, and social media platforms if you interact with our content there.
3. How We Use Your Information
We use the information we collect to:
• Process, fulfill, and deliver your orders, and manage returns, refunds, donations, and consignment submissions;
• Communicate with you about your orders, respond to inquiries, and provide customer service;
• Send marketing and promotional messages where you have opted in, and allow you to opt out at any time;
• Operate, maintain, personalize, and improve the Site and our inventory and services;
• Detect, prevent, and address fraud, security issues, and prohibited or illegal activity; and
• Comply with our legal obligations and enforce our Terms of Service.
4. How We Share Your Information
We do not sell your personal information for money. We share personal information only as described below:
• Service providers. With vendors who perform services on our behalf, such as our e-commerce platform, payment processor, shipping and fulfillment partners, email-marketing provider, and analytics providers, in each case limited to what they need to perform those services.
• Legal and safety. When required by law, subpoena, or legal process, or where we believe disclosure is necessary to protect our rights, property, or safety, or that of others.
• Business transfers. In connection with a merger, acquisition, financing, or sale of all or part of our business, your information may be transferred as part of that transaction.
• With your consent. When you direct us to share it or otherwise consent to the sharing.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the Site, remember your cart and preferences, understand how the Site is used, and support marketing. You can set your browser to refuse cookies or alert you when cookies are being sent; however, some parts of the Site may not function properly without them. Where required by law, we will request your consent to non-essential cookies through a cookie banner.
6. Data Retention
We retain personal information for as long as needed to provide our services, fulfill the purposes described in this Privacy Policy, comply with our legal, accounting, or tax obligations, resolve disputes, and enforce our agreements.
7. Your Choices and Rights
You can opt out of marketing emails at any time by using the unsubscribe link in any message or by contacting us. Depending on where you live, you may have rights to access, correct, or delete or receive a copy of your personal information, or to opt out of certain processing. To make a request, contact us using the details in Section 11; we will respond as required by applicable law and may need to verify your identity first.
8. Notice to California Residents (CCPA/CPRA)
If you are a resident of California, the California Consumer Privacy Act (CCPA), as amended by the CPRA, provides you with specific rights regarding your personal information:
Right to Know and Access. You have the right to request the categories and specific pieces of personal information we have collected about you, the sources, the business purpose for collecting it, and the categories of third parties with whom we share it.
Right to Delete. You have the right to request the deletion of your personal information, subject to certain legal exceptions.
Right to Correct. You have the right to request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sale or Sharing. We do not sell your personal information for monetary value. However, sharing data with third parties for targeted advertising may be considered "sharing" under California law. You have the right to opt out of this sharing by clicking the "Do Not Sell or Share My Personal Information" link on our Site or by contacting us.
Right to Limit Use of Sensitive Information. We do not use or disclose sensitive personal information for purposes other than those strictly necessary to provide our services.
9. Notice to Individuals in the EEA and UK (GDPR)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), Balde Gift Shop Corporation is the data controller of your personal information.
Lawful Basis for Processing. We process your personal data on the following lawful bases: (a) to perform our contract with you (e.g., to process and fulfill your orders); (b) with your consent (e.g., to send marketing emails or use non-essential cookies); (c) to comply with our legal obligations; and (d) for our legitimate interests (e.g., fraud prevention and improving our Site), provided those interests are not overridden by your rights.
Your Data Rights. You have the right to access, rectify, or erase your personal data; the right to restrict or object to our processing of your data; and the right to data portability. You also have the right to withdraw your consent at any time where we rely on consent to process your data.
International Data Transfers. We are based in the United States. If you access our Site from the EEA or UK, your personal data will be transferred to, stored in, and processed in the US. By using our Site, you acknowledge that your data may be transferred to countries that may not offer the same level of data protection as your home country. We rely on recognized legal mechanisms, such as Standard Contractual Clauses, to ensure your data is protected.
Right to Lodge a Complaint. You have the right to lodge a complaint with your local data protection supervisory authority if you believe our processing violates applicable law.
10. Third-Party Links
The Site may contain links to third-party websites or services that we do not operate or control. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review their policies.
11. Children's Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
12. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at Balde Gift Shop Corporation d/b/a Modify, 371 Malcolm X Blvd, New York, NY 10027. Email: hello@modifythrift.com
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above and post the updated policy on the Site. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.